Guerilla Marketing on the Internet

For my book summary/review decided to purchase Guerilla Marketing on the Internet, by Jay Conrad Levinson. Last quarter in book marketing and promotions with Kent we spent a little bit of time going over guerilla marketing, but we never looked at in depth and we didn't look at it in terms of the internet. Considering marketing is a huge part of the publishing industry and that marketing budgets tend to be minimal, knowing how to successfully market for free is crucial.

I wanted to choose a book that would be an asset and not just sit on my bookshelf and get dusty. While the internet is rapidly changing, I am hoping that the tools that Levinson provides in his book will be applicable even with all of the changes. I am confident that a guerilla marketing book will be beneficial to my career.

I spent quite a bit of time on author Jay Conrad Levinson's website (http://www.gmarketing.com/) reading articles and bits of news. All of the information on his site pertains directly to guerilla marketing, which provided me with detailed information that contributed to my decision to purchase Guerilla Marketing on the Internet. I read these articles assuming that his book will give an in-depth insight on the ins and outs of free marketing on the internet.

The cost of the book also played a significant role in my purchase decision. I am very interested in the topic and being able to purchase the book for under ten dollars sealed the deal. I have to work within my buget as well.

I read customer reviews and editorial reviews for the book and they were all positive. Most focused on the fact the Levinson has written quite a few books on the subject matter and really knows how to effectivly market guerilla style. His authority in the field is reassuring and compelling.

I am looking forward to receiving my book (in the next 7-10 days courtesy of Amazon) so I can start reading and take notes on how Levinson became such a successful guerilla marketer. Working on a budget is part of marketing (and life) so knowing how to utilize the internet will be influential tool.